你将学到什么
Evaluate your strategic environment in the present and the future
Identify the differences between organizational effectiveness and strategic positioning
Map core and supporting activities of your firm and how they interact with each other
Locate organizational barriers to strategy implementation and organizational change
Engage in a strategic planning process that works
课程概况
Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and frameworks you need to develop and execute a successful strategy.
You’ll learn how to evaluate your own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal, external, and dynamic fit of your strategy. You’ll also learn how to enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage, understand the general drivers that create and sustain competitive advantage, and how to identify organizational barriers to change.
By the end of this course, you’ll be able to assess and redesign your current strategy and develop plans for effective implementation to give your firm a competitive advantage.
课程大纲
Module 1: Analyze your firm’s internal fit
What is strategy?
The difference between organizational effectiveness and strategy
The importance of tradeoffs
The value chain
Interactions among strategic choices
Mapping your firm’s activity system
Module 2: Analyze your firm’s external fit
The concept of “value”
Industry analysis
Willingness-to-pay and cost drivers for different customer segments
Your value proposition
Strategic Positioning
Module 3: Maintaining your firm’s dynamic fit
The origins of your firm’s strategy
Drivers of strategy evolution
Barriers to organizational change (perception, knowledge, motivation, and coordination challenges)
Disruptive technological changes
Module 4: Creating new strategies and initiatives
Creating new strategic possibilities
Identifying conditions for success for each possibility
Designing empirical tests
Selecting strategic possibilities
Important shifts in mindsets
预备知识
Familiarity with basic business concepts
This is a graduate level course
