你将学到什么
Summarise classic approaches to scaling along with their limitations
Summarise the logic behind the new systematic integrated Triple Chasm Model
Reflect on how to use the Triple Chasm Model's Tools
Reflect on how to apply the meso-economic vectors to define your commercial strategy
Explore the Triple Chasm Model
Apply the modified Technology Readiness and Commercialisation Readiness levels
Reflect on how to assess the maturity of your proposition
Explore the external meso-economic vectors including market space, positioning, customer focus and go-to-market variables
Apply the external meso-economic vectors to your proposition
Reflect on the experience of applying the external meso-economic vectors to your proposition with other learners and the Educators
Explore the internal meso-economic vectors including Contingent Technology Deployment, IP Management, Product Definition & Synthesis, Manufacturing & Deployment, Talent, Leadership & Culture and Funding & Investment
Apply the internal meso-economic vectors to your proposition
Reflect on the experience of applying the internal meso-economic vectors to your proposition with other learners and the Educators
Explore commercialisation strategy and business model development
Apply the diagnostic, strategic target and gap analysis tools to your proposition
Reflect on what you’ve learn in this programme, the experience of applying the Triple Chasm Model to your proposition and your next steps
课程概况
There are many approaches addressing early-stage entrepreneurship and the challenges facing mature corporations, but a big gap when it comes to understanding the key drivers for growth and how to address them.
This course introduces the Triple Chasm Model, a unique new approach to managing the growth challenge based on research which resulted in two new books: Camels, Tigers & Unicorns and The Scale-up Manual.
Supported by lead author, Uday Phadke, you’ll discover why there’s a need for a new approach, the concepts behind the Triple Chasm Model and how to apply them to your venture.
课程大纲
Week 1 - Introduction to Scale-up and the new Triple Chasm approach
Week 2 - Maturity and the Commercialisation Journey
Week 3 - External meso-economic Considerations (Vectors)
Week 4 - Internal meso-economic Considerations (Vectors)
Week 5 - Commercialisation Strategy and Business Models
面向人群
This course is designed for members of leadership teams in innovative high-growth SMEs.
It is targeted in particular at CXO level executives including CEOs, commercial directors, technical directors, finance directors, marketing directors, heads of product management, and heads of sales.
