创新企业家：从理念到市场

你将学到什么

课程概况

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:

* What are the key indicators of innovation opportunities?
* What steps are critical for entrepreneurs to bring innovations to the marketplace?
* What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

课程大纲

周1
完成时间为 3 小时
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of
innovation and commercialization.
11 个视频 （总计 77 分钟）, 7 个阅读材料, 1 个测验

周2
完成时间为 1 小时
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges
of planning, conducting, and analyzing customer interviews are also discussed.
8 个视频 （总计 64 分钟）, 1 个阅读材料, 1 个测验

周3
完成时间为 2 小时
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
9 个视频 （总计 77 分钟）, 1 个阅读材料, 1 个测验

周4
完成时间为 2 小时
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
10 个视频 （总计 91 分钟）, 1 个阅读材料, 1 个测验

周5
完成时间为 2 小时
Building a Team
This modules addresses how to find, hire, and motivate your employees.