课程概况
商务英语是商务和语言的相互融合，是英语的一种应用变体。随着经济发展的全球化，中国已更广泛更深人地融人国际商务活动，社会对具备商务英语专业技能的人才需求呈不断上升趋势。
本课程包括十五个单元的内容，每章的主要内容都是以基本的商业行为为主线，从企业的开始创建到经验管理，系统的培养学习者对各种商业情境的认知和理解，训练其从事相关商务活动的基本能力。主要商务理论知识包括商业环境、企业家精神、发现商机、创建企业、组织结构、员工招聘与培训、员工激励、企业文化、生产与产品、市场营销、财务管理、企业融资、企业社会责任、进入国际市场、电子商务。
商务英语对于不同的人意味着不同的内容。对一些人来说，它的重点是对商业世界的各类商业行为的了解，商务知识的学习。对另一些人来说，它的重点是在工作场所使用的沟通技巧，商务沟通中的语言和技巧。所以，这门商务英语课程的目标一方面是通过讨论各种商务活动主题来增进学生对商务知识的理解，另一方面是通过语言练习提高学生的商务英语表达能力。
课程大纲
Week 1：Business Environment and Entrepreneurship
1.1 Introduction to Business Environment
1.2 Internal Environment
1.3 External Environment
1.4 Definition of Entrepreneurship
1.5 The Entrepreneurs' Personality Traits
1.6 Entrepreneurial Growth and Failures
Week 1 PDF Slides（课件）
Unit 1 "Business Environment" 词汇表
Unit 2 "Entrepreneurship" 词汇表
第1周测试题
Week 2：Discovering Business Opportunities and Establishment of a Business
2.1 How to find the opportunity that’s right for you
2.2 How to decide whether or not to pursue a business opportunity
2.3 How to evaluate and identify the risks
2.4 Business opportunities in China
2.5 Taking the right approach to make real money
2.6 Choosing the right business organization (1)
2.7 Choosing the right business organization (2)
2.8 Registering a business name and get the licenses
Week 2 PDF Slides（课件）
Unit 3 "Discovering Business Opportunities" 词汇表
Unit 4 "Establishment of a Business" 词汇表
第2周测试题
Week 3：Organizational Structure & Recruiting and Training Employees
3.1 Importance of organizational structure
3.2 Major types of organizational structure
3.3 Modern organizational structure
3.4 Formal and informal organizations
3.5 Significance and strategies of recruitment
3.6 Recruitment methods and selection
3.7 Training new employees
Week 3 PDF Slides（课件）
Unit 5 "Organizational Structure" 词汇表
Unit 6 "Recruiting and Training Employees" 词汇表
第3周测试题
Week 4：Employee Motivation and Corporate Culture
4.1 Intrinsic and extrinsic motivation
4.2 Theories of employee motivation
4.3 Tools for employee motivation
4.4 Tips on how to increase employees’ motivation quickly
4.5 Factors affecting corporate culture
4.6 Types of organizational culture
4.7 The importance of corporate culture
4.8 Strong culture and weak culture
4.9 National culture and corporate culture
4.10 The limitations of corporate culture
Week 4 PDF Slides（课件）
Unit 7 "Employee Motivation" 词汇表
Unit 8 "Corporate Culture" 词汇表
第4周测试题
Week 5：Production, Product and Marketing
5.1 Factors of production
5.2 Classification of products
5.3 New product development process
5.4 Product life cycle
5.5 The definition of marketing
5.6 The concepts of marketing
5.7 The functions of marketing
5.8 Marketing mix
5.9 Key marketing strategy decisions
Week 5 PDF Slides（课件）
Unit 9 "Production and Products" 词汇表
Unit 10 "Marketing" 词汇表
第5周测试题
Week 6：Financial Management and Financing
6.1 The functions of financial management
6.2 The objectives of financial management
6.3 The contents of financial management
6.4 Accounting and financial management systems
6.5 The definition of financing
6.6 Debt financing
6.7 Equity financing
6.8 Selecting financing sources
Week 6 PDF Slides（课件）
Unit 11 "Financial Management" 词汇表
Unit 12 "Financing" 词汇表
第6周测试题
Week 7：Corporate Social Responsibility and Going to the International Market
7.1 Basic ideas and history of corporate social responsibility
7.2 The importance of corporate social responsibility in business
7.3 How the businesses can be socially responsible
7.4 The relation of social responsible actions and economic performance
7.5 The development of corporate social responsibility in China
7.6 The background：Globalization
7.7 The international market environment
7.8 Reasons for going to the international market
7.9 The opportunities and challenges of going to the international market
7.10 The modes of going to the international market
Week 7 PDF Slides（课件）
Unit 13 "Corporate Social Responsibility" 词汇表
Unit 14 "Going to the International Market" 词汇表
第7周测试题
Week 8：E-Business
8.1 The history of e-business
8.2 The differences between e-business and e-commerce
8.3 The advantages & disadvantages of e-business
8.4 Major considerations in e-business
8.5 How to create an e-business enterprise
Week 8 PDF Slides（课件）
Unit 15 "E-Business" 词汇表
第8周测试题
预备知识
学习起点：
具备基本的英语听、说、读、写、译等技能；对商业世界和商务活动有一定的了解。
参考资料
袁奇主编，《商学导论英语教程》，北京理工大学出版社，2012。
常见问题
1. 问：怎样才能快速地提高商务英语水平？
答：英语学习没有捷径，必须花时间、下功夫多练习。如果想提高商务英语水平，可以先从简单的词汇学习开始，然后逐渐深入了解商务知识，实际上剑桥商务英语考试的初级、中级、高级就是这样设置的，由浅入深，循序渐进。
2. 问：好久没碰英语了，教学视频我听不懂怎么办？
答：英语也是一种技能，长期不练肯定会生疏。建议大家先下载词汇表、课件先看看，再反复多听几遍，如果实在听不懂，可以把鼠标移动到视频右下方，点击“字幕”选项，这样就可以打开英文字幕或者中英文双语字幕了（选择中文字幕则会出现中英双语字幕）。
2. 问：我想预习或者复习这门课的内容，除了看教学视频以外，有没有完整的讲稿可以下载呢？
答：本课程有参考教材，大家可以通过阅读教材、下载课件和词汇表进行预习或者复习。
