全球卫生创新

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课程概况

This specialisation reflects on global health challenges and the role of innovative solutions in addressing them. It is intended for public health professionals, budding entrepreneurs and innovators, as well as those interested in understanding the role innovation plays in the health industry.

The specialisation begins by providing learners with the ‘nuts and bolts’ of technology and innovation management, including key definitions and terminologies. You’ll then examine ethical dimensions of innovation and explore how innovations can be supported through effective financing, protection and other incentives to support entrepreneurship. The specialisation will include in-depth examination of a variety of innovation case studies, using a variety of theoretical and practical frameworks, to understand what makes an innovation more likely to be adopted. You will also explore entrepreneurship and the skills necessary to take an idea through to invention and then innovation – and how to galvanise support for it.

By the end of the specialisation, you will be able to consider, in detail, and using appropriate terminology and frameworks, a particular innovation, explaining its added value in a particular context and in a persuasive manner.

包含课程

课程1
A Guide to Healthcare Innovation: Principles and Practice

This course reflects on global health challenges and the role of innovative solutions in addressing them. By engaging in this course, you will be able to describe the principles and key types of innovation in order to characterise the fundamental features of new models of care and technologies.
This course will review the basic features and principles of healthcare innovation. You'll be examining innovations developed to address global health challenges, ranging from simple low-cost technologies readily deployed in resource constrained settings to more complex combinations of organizational, business model and technology innovations. Throughout this course, you'll also consider how adoption and diffusion is influenced by social, economic and political factors and explore what is required to get an innovation in to practice, effectively, at scale.

课程2
Healthcare Entrepreneurship: Taking Ideas to Market

This course delves into intellectual property (IP) with an introduction into the innovation landscape within the UK and how that compares with other settings. You'll focus on how intellectual property applies to frugal innovations, compulsory licensing, and when and how to apply for intellectual property. This course teaches you about how innovators can secure funding by exploring the types of funding available, the types of organisations involved, as well as the challenges that surround funding. A key part of this course is a focus on 'pitching' skills - what's involved in pitching well, what content should you include, how can you best deliver a pitch.
You'll come away from this course with strong insight into the importance of protecting an innovation's intellectual property, able to identify IP processes and challenges, and able to confidently pitch an innovation.

课程3
Healthcare Innovation: What Does Success Look Like and How to Achieve It?

This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.
By the end of this course, you'll feel able to judge the success of innovation projects; analyse how organizational structure, culture and resources are key in adoption; make recommendations for adoption in relation to organizational contexts; demonstrate how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability; and apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.

课程项目

Learners will create entrepreneurial style pitches to persuade their audience to adopt a healthcare innovation. In order to do this they will analyse good and poor examples, write and review pitch scripts, and study the science of persuasion.

Aditionally, learners will evaluate and discuss specific healthcare innovations from around the globe by applying the knowledge they've acquired on innovation features, innovation types, intellectual property, adoption and scaleability.