课程概况
According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished ‘product’.
At the end of this course learners will be able to:
-complete a business model summarizing assumptions about what value they will offer to whom, and how they will make
money.
– systematically test and validate these assumptions within the constraints of their available resources, and
– use these validated assumptions to generate financial projections that are based on actual resources and efforts expended.
The days of the 40 page business plan have certainly passed, but the role of planning in the business creation process is one of extreme importance. In this course we will explore the important components that you need to explore in detail prior to business creation. Action without planning is a recipe for disaster and we will make sure you have a rock solid foundation for future actions.
The planning here is focused on learning. It is unrealistic for anyone to document in detail all of the actions they should take to make a new venture or activity successful when they (and often no one else) has any experience with the new venture and the conditions which it is likely to face. Thus the business plan based largely on assumptions and aggregate, non-applicable data is replaced with the business model which organizes the key assumptions determining what value the business will offer to whom, and how it will make money. The course will guide learners through the process of systematically testing and validating these assumptions, and obtaining specific, applicable data. It will then show learners how to use these validated assumptions to generate pro-forma financial statements directly tied to actions and resources based on this business model.
课程大纲
Construction Zone Two: Value Proposition
We have said several times that this course is somewhat unique as a online experience. Our goals involve more than just mastery of some content, or the execution of some task. Our goals include a tangible accomplishment: an ongoing business. You can put a time limit on an exam or an assignment, you can not dictate the time frame for a successful business. With this in mind we want to give you the learner extended time to truly engage your market and develop one of the most important aspects of one of your business development milestone. That being the value proposition. After successfully completing this model you will have successfully completed a set of activities that will give you a much clearer picture of the extent to which you have created a value that can potentially create a customer.
The Business Model and Launch Plan
This module continues with the milestones of the Quad-P planning process presented in this course. It presents lessons that guide the development (proposing) and testing (proofing) of the Business Model and Launch Plan milestones. These milestones transition the business concept into a profitable business. After successfully completing this module you will 1) be able to recognize and categorize various business models in terms of their impact on financial documents, their narrative, or their infrastructure; and 2) be proficient in developing a business model canvas.
