课程概况
Welcome to the MOOC “Doing Business in Europe”!
Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective?
With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context.
The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe:
1. Approaching the European market(s)
2. Innovating in Europe
3. Investing in Europe
4. Building the value chain
5. Integrating the diversity
There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy.
Please enroll and thank you in advance for choosing this course!
课程大纲
Introduction
Unit 1: Approaching the European market(s)
The European market(s) are multiple yet increasingly integrated. That’s the reason why this first unit is dedicated to the topic “Approaching the European market (s)”. You will understand why Europe is the most important economic market in the world with an access to 600 millions of consumers and an accelerating growth. You will have an input on the Eurozone, which allows a fluent payments and transfers system with no currency costs and minimal administrative formalities. And you will get insights on the quality of business and life in Europe: Efficient transports, business friendly metropolis and beautiful cities…
Unit 5: Integrating the diversity
Doing business in Europe unavoidably entails being confronted to its diversity. This unit on “Integrating the diversity” tries to make sense of this diversity and the ways to manage it. You will be better aware of the key challenges when managing European teams and notably key points as communication, conflict, cultural differences and diverse work styles. And you will also better understand why negotiation with European partners implies cultural intelligence and awareness.
