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企业战略管理 | MOOC中国 - 慕课改变你,你改变世界

企业战略管理

1210 次查看
新墨西哥大学
Coursera
  • 完成时间大约为 6 个小时
  • 混合难度
  • 英语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

This course utilizes an inquiry based approach to understanding sources of competitive advantages in companies and other organizations.

课程大纲

Week 1

How do we measure the success of a business?

Week 2

How does the business environment influence the success of a company?

Week 3

How can a company develop unique internal sources of competitive advantage?

Week 4

How can you predict which company will win in competition?

Week 5

How can companies deal with disruptions in the marketplace? Part 1

Week 6

How can companies deal with disruptions in the marketplace? Part 2

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