课程概况
This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.
Course objectives:
Entrepreneurial Team Building: Develop an understanding of the what is required in a new venture
Initial Go-to-Market Strategy: Develop a plan to identify and approach your first customers
Financial Forecasting: Building financial projections for the new venture
Entrepreneurial Financing: Raising Equity Capital for the new venture
Growing the Business: Monitoring the new venture’s health and scalability
课程大纲
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Module 1: Earning Revenue
In this module, we will discuss go-to-market strategies.
Module 2: Financial Forecasting
In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.
Module 3: Raising Capital
This module is focused on how startup companies raise capital from outside investors.
Module 4: Managing Growth
This module is focused on growth – metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.
