课程概况
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
课程大纲
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
Discovering the Customer
Discovering the customer and interviewing customers
Understanding Customers
Analyzing customers
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
Refining the Solution
Product fit, validation, and scaling.
Crafting the Business Plan
Creating a business plan
