课程概况
The capstone project involves an in-depth analysis of an actual business situation in which you will examine the global economic environment of a business. The final project will be a business plan that uses statistical tools and economic theory to create a comprehensive analysis of the microeconomic and macroeconomic environment in which the focal company operates.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
课程大纲
Managerial Economics and Business Analysis Capstone Introduction
You will get an introduction to the Capstone project and your instructor.
Milestone 1: Selecting Company/Product and Identifying Geographic Expansion Opportunities
Your objective in this milestone is to identify a company and product that you would like to work with for this project.
Milestone 2: Macroeconomic Analysis
Your objective in this milestone is to conduct a brief macroeconomic analysis of the target country.
Milestone 3: Microeconomic Analysis
Your objective in this milestone is to categorize the market for your product in the selected country.
Milestone 4: Final Report
You have an opportunity in this milestone to get peer feedback on your analysis prior to final submission.
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