课程概况
In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and select the one that is appropriate for your developed business model. By the end of the course you will be able to compare different social impact investment methods and choose the right funding strategy for your social venture.
Note: It is highly recommended to have completed Course 1: ‘Identifying Social Entrepreneurship Opportunities’ before you start with this Course!
课程大纲
Introduction of the Business Model Canvas
Welcome to Course 2 of this Specialization! In this first Module we will introduce you to the Business Model Canvas - a useful tool that will guide you through the business plan process. You will be able to categorize the elements in the Canvas and start to use it in order to create your business model.
Applying the Business Model Canvas
In Module 2 you will gain more experience using the Business Model Canvas as a tool to conceptualize your business ideas and will be also introduced to the Social Business Model Canvas. Moreover you will receive advice about cooperating with your team members and coordinating in the iteration process. The Module will conclude with initial insight to writing a business plan - What are important elements of a business plan?
The Purpose of a Business Plan
Welcome to Module 3! At this point you will start to dive deeper into creating your business plan. After analyzing a real-world business plan of a social enterprise you will listen to guest speaker giving advice about important issues to consider when writing your business plan. You will be encouraged to think through different organizational forms a specific social enterprise may implement and start to outline your own business plan.
Selecting an Organizational Form
In Module 4 you will intensify your knowledge about various organizational forms. In particular new organizational forms, tailor-made for social enterprises, in the US and the UK will be presented and you will be encouraged to scan the legal framework in your own country. Once you have identified a form that matches your expectations you will continue your business plan process by starting to think about funding options in the next Module of this Course.
Attracting Startup Funding
Welcome to the final Module of Course 2. By concluding this Module your social venture will have reached an important milestone in the development process. This session will introduce you to the broad landscape of options you will face when designing the funding strategy for your social business. You will be encouraged to think about the financial needs of your venture and asked to create a plan of how to address those. Guided by insights from a social impact investor and researcher you will develop an elevator video pitch. This will be an important tool to attract startup funding. The final section of this module includes a special on the Impact Investing World Forum held in London in 2017, where Kai spoke to some practitioners who have some insights and good advice!
