社会中的新商业模式

你将学到什么

课程概况

本课程会探讨商业界出现的新模式。这种新的商业模式将商业置身于社会框架之中。几乎所有的企业都会为除股东及其他融资人之外的客户、供应商、员工、社区以及社会创造或损失价值。在此概念之上，可以创造出很多新型商业模式，如企业责任、慈善事业、共同价值观以及可持续发展。利益和利益相关者的价值相互结合，本课程将为您解释原因。本课程最后一期将探索如何成为一名利益相关的企业家，并创造出一个能够盈利且可以使世界变得更加美好的企业。

In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.

课程大纲

周1
完成时间为 1 小时
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the
global financial crisis and how a new story is now emerging.
6 个视频 （总计 40 分钟）, 1 个阅读材料, 1 个测验

周2
完成时间为 1 小时
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility,
and the environmental crisis.
7 个视频 （总计 47 分钟）, 1 个测验

周3
完成时间为 2 小时
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 个视频 （总计 76 分钟）, 1 个测验

周4
完成时间为 1 小时
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an
opportunity for what your next steps might be as a stakeholder entrepreneur.

预备知识

本课程无需任何背景知识。欢迎所有人参加，尤其是对商业或商业发展感兴趣的同学！