财务分析与决策

你将学到什么

How to think with a financial mindset

How to use financial knowledge when making business decisions

The basics of financial systems architecture

How financial data plays a role in strategic execution and positioning

用财务语言解构企业的价值创造过程

帮助学习者理解影响价值创造的各种因素

培养将其应用于商业决策的能力

课程概况

Financial decisions and financial management are drivers of business performance and success. Financial data plays a vital role in business strategy, planning, and positioning. Learn the basics of financial statements, the conceptual framework of financial information and its relationship to firms’ strategic positioning and strategy execution.

By completing this course, you will learn how to assess and use financial information to make informed business decisions.

这门课程用财务语言解构企业的价值创造过程，从而帮助学习者理解影响价值创造的各种因素，建立财务思维，并具备将其应用于商业决策的能力。我们将从认识财务报表开始，逐步了解财务信息的架构体系，讨论财务数据与行业、战略定位与战略执行的关系，剖析企业的价值创造过程，在此基础上，讨论如何运用财务数据进行商业决策。

What you’ll learn

· – How to think with a financial mindset

· – How to use financial knowledge when making business decisions

· – The basics of financial systems architecture

· – How financial data plays a role in strategic execution and positioning

· – 用财务语言解构企业的价值创造过程

· – 帮助学习者理解影响价值创造的各种因素

· – 培养将其应用于商业决策的能力

By completing this course, you will learn how to assess and use financial information to make informed business decisions.

课程大纲

Week 1 & Week 2:
Getting to know Financial Statements
Week 3:
How Financial Statements are prepared
Week 4:
The logic of Financial Statements
Week 5:
The most commonly used methods of financial analysis
Week 6:
Relate financial data to industry and strategy
Week 7:
How businesses create value?
Week 8:
Business evaluation using financial statements
Week 9:
Cash flow analysis
Week 10:
Business decision making based on financial analysis
Week 11:
For your review
Week 12:
Final exam