课程概况
In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data.
You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs.
Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
课程大纲
Week 1 About This Specialization and Course
Introducing Business Metrics
Specialization Introduction: Excel to MySQL: Analytic Techniques for Business
Introduction to Course One: Business Metrics for Data-Driven Companies
What are Business Metrics?
Case Study for Financial Accounting Metrics
Revenue, Profitability, and Risk Metrics
Review
Quiz: Business Metrics
Week 2 Working in the Business Data Analytics Marketplace
Introduction to Data-Centric Roles
The Data Scientist and Software Engineering Roles
Companies As They Relate to Big Data
Companies As They Relate to Big Data, Part 2
Review
Quiz: Working in the Business Data Analytics Marketplace
Week 3 Going Deeper into Business Metrics
Web Marketing
Financial Services - Money Management
Review
Quiz: Going Deeper into Business Metrics
Week 4 Applying Business Metrics to a Business Case Study
Final Project/Peer Evaluation
Assignment: Articulating Business Metrics in a Business Case Study
