电影的商业

你将学到什么

课程概况

Find out how movies are funded, made and marketed

Making a film is a creative exploit, but just like any other business, the aim is also to make money.

This online course will show you how. It has been created with Pinewood Studios – the leading provider of studio services to the global screen-based industries.

Using the value chain concept and independent film case studies, it provides a practical, in-depth exploration of key business decisions.

It asks: why do films fail? Why are intellectual property and copyright important? Why do films get public funding? And what is the relationship between marketing, box office returns and film success?

课程大纲

Week 1: Introduction to the business of film Introduction to the course, educator, experts and why study the film business considering why films matter, the main challenges, and introduction to the film value chain which is a key theme throughout the course.

Week 2: Development - where do films come from? Exploring the development process, who is involved, why films don’t make it, understanding Intellectual property and copyright, while introducing the case studies that will be used throughout the course.

Week 3: Distribution - where do films go? Understanding the film value chain, how it is built, what are the elements, who are key in distribution, marketing and box office returns.

Week 4: Finance: how are films paid for? How to attract finance for your film, through listening to experts and drawing on case studies, while understanding the funding avenues available and your responsibilities.

Week 5: Production – the cost and complexity of films A practical look at how films are made, and the questions as a producer you should be asking, to ensure that smooth running of your production.

Week 6: The Filmmaker as Entrepreneur Reinforcing the learning outcomes of the previous weeks and considering the skills required to operate in the film sector into the future.

面向人群

本课程面向那些已经对电影制作有基本了解的人。