传播学概论

你将学到什么

课程概况

自古以来，学者们就理解沟通传播的重要性：作为社会人，没有沟通传播我们就没法存在。我们需要同周围的人相互接触，来理解世界，也使我们自身处于一个更宽广的社会文化现实中。这门课，我们将考虑如何以及为何沟通传播会发展成为一门科学，并对当今的主流模式进行反思。这门课的内容超过了传播学本身，还探索历史、社会学和心理学等维度。同世界各地的同学一起加入这门课吧。

传播学概论课程探索公众、人际、内向传播的一些基本理论、模型和概念。课程最开始会考虑一些基本模型，随后过渡到传播理论、线性效应导向理论、接收方法的历史，最后探讨通过沟通传播让文化得以产生和巩固的理论。

Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world.

Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication.

Upon completion of this course, students should:
• have knowledge of the history and development of communication science;
• have knowledge of the dominant theoretical approaches within communication science;
• have knowledge and understanding of the most important models and concepts in this field.

Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates”

课程大纲

周1
完成时间为 3 小时
The Beginnings of Communication Science
In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times.
16 个视频 （总计 60 分钟）, 8 个阅读材料, 2 个测验

周2
完成时间为 3 小时
Technical Approaches to Communication Science
The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects
after World War I to a more nuanced negotiated effects perspective in the sixties.
16 个视频 （总计 65 分钟）, 3 个阅读材料, 2 个测验

周3
完成时间为 2 小时
Cultural and Social Approaches to Communication Science
This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a
binding element of power in society.
16 个视频 （总计 67 分钟）, 2 个阅读材料, 1 个测验

周4
完成时间为 4 小时
Final Exam